Denver MediaNews Group’s “Individualized News” product was reportedly scheduled to begin printing in 25 Highland neighborhood homes this morning. By now readers have been roused by the sound of a desk-top printer churning out an eight-page I-edition of the news. This version of your morning paper is not affected by the weather. It is six regular-size sheets printed on both sides with stories on topics tailored to your liking along with two sheets of local business coupons.
Awkward? Backward-looking? Redundant? Maybe. But it’s an idea that would seem attractive at least to advertisers, a key factor in news-industry business-plan formulations these days.